EXPLORINGWHAT DESIGNCAN LOOK LIKE,AND WHAT ITCAN BECOME.
BRANDING, ILLUSTRATION AND FURNITUREDESIGN, BROUGHT TOGETHER BY A CURIOSITYFOR HOW THINGS LOOK, FEEL AND EXIST IN THEWORLD.
A STUDIO FORTHINGS WITHCHARACTER.
I CREATE VISUAL IDENTITIES ANDFURNITURE THAT BRING IDEASTO LIFE IN DIFFERENT WAYS.FROM THE WAY A BRAND LOOKSAND FEELS TO THE SHAPE OFAN OBJECT, I’M INTERESTED INTHE DETAILS THAT GIVE THINGSTHEIR OWN CHARACTER. STEPINTO MY WORLD
ROHB HOTELBRAND IDENTITY
ALOUFI BRAND IDENTITY
NEBU RABRAND IDENTITY
SUN’S GRACECOFFEE TABLE
CHEW CHEW BRANDIDENTITY &PACKAGING
COMMON THREADBRAND IDENTITY
STUDIO NOMOBRAND IDENTITY

NOTES FROMTHE DESIGNER
With a BA in Graphic Design, I learned tothink about how things look,communicate, and make us feel. But Ialways felt there was more to explorebeyond the page.
Growing up Egyptian, inspiration hasnever felt far away. It’s in the details ofour architecture, the mix of cultures, thecolours, the stories, and the little thingsthat make a place what it is. I thinkgrowing up surrounded by so muchhistory and character has shaped theway I look at the world, always curiousabout the things around me and thepossibilities they hold.
I like making the ordinary a little lessordinary. Creating things with character,a sense of place, and a story worthtelling. Things that don’t just look good,but make you feel something.
EXPLORING WHAT DESIGN CAN LOOK LIKE, AND WHAT IT CAN BECOME.
BRANDING, ILLUSTRATION AND FURNITURE DESIGN, BROUGHT TOGETHER BY A CURIOSITY FOR HOW THINGS LOOK, FEEL AND EXIST IN THE WORLD.
A STUDIO FOR THINGS WITH CHARACTER.
I CREATE VISUAL IDENTITIES AND FURNITURE THAT BRING IDEAS TO LIFE IN DIFFERENT WAYS. FROM THE WAY A BRAND LOOKS AND FEELS TO THE SHAPE OF AN OBJECT, I'M INTERESTED IN THE DETAILS THAT GIVE THINGS THEIR OWN CHARACTER.
Selected work


ROHB HOTELBRAND IDENTITY


ALOUFI BRAND IDENTITY

SUN’S GRACECOFFEE TABLE


NEBU RABRAND IDENTITY


COMMON THREADBRAND IDENTITY


CHEW CHEW BRAND IDENTITY& PACKAGING


STUDIO NOMOBRAND IDENTITY
NOTES FROM THE DESIGNER
With a BA in Graphic Design, I learned to think about how things look, communicate, and make us feel. But I always felt there was more to explore beyond the page.
Growing up Egyptian, inspiration has never felt far away. It’s in the details of our architecture, the mix of cultures, the colours, the stories, and the little things that make a place what it is. I think growing up surrounded by so much history and character has shaped the way I look at the world, always curious about the things around me and the possibilities they hold.
I like making the ordinary a little less ordinary. Creating things with character, a sense of place, and a story worth telling. Things that don’t just look good, but make you feel something.
ALIA ZAGHLOUL